Guide to Online Sales Lead Sites for Brokers
July 20th, 2009
Prior to the internet, a nice percentage of a broker’s day was spent on the phone, calling up potential clients. Currently, lead generation sites are able to supply quality, qualified online insurance leads that are actively looking to obtain a new insurance policy. These sites offer an simple and quick way of gaining new customers.
Insurance sales lead websites work by pairing together prospects interested in insurance with brokers who want to sell them a policy. These websites gather information from every prospect utilizing an online form, warehouse the information and then sell the insurance sales prospect to one or more insurance agents.
There are many distinct sales lead websites, each claiming to have the highest quality insurance leads. How do you figure out which lead company to use? There are distinct characteristics that good insurance sales lead companies have that can make them stand out from the others including filters, pricing, return policy and billing.
Costs is big. A cheap insurance lead may not provide premium customers but a higher cost insurance sales lead might be priced too high to realize a profit
Many sales lead companies will either expect you to either make a small initial deposit or will bill you at the month’s end, but you should be wary of insurance sales lead sites that try to have you put a significant amount of money up front.
Regardless of the lead company you use, you’ll eventually be sent a lead that has bogus information or already sold to you. A fair insurance lead company will also have a full refund return policy for these types of leads.
Filters help repel low quality leads. An insurance lead company should give you filtering abilities including geographic and filters specific to leads. Usually, you will have to pay more to use filters, as you will get better quality consumers, but the added price is usually worth the added price.
When purchasing insurance sales leads, you shouldn’t keep all your eggs in one basket. You should try out 2-3 insurance lead generation websites. You might end up finding that a few supply great life insurance leads but don’t supply good car insurance leads. Signing up with different leadgen sites will allow you to also keep your agency protected in the event one or more of the sales lead source’s volume comes down.
Entry Filed under: Cars, Trucks, USVs, Financing, Insurance Infos