Affiliate marketing is similar to an auction house. Your internet site pushes various products for this, you receive a cut from every sale or lead. It isn’t as much effort, very low overheads, it works while you sleep, and even better, it’s comparatively simple to master…
Continue Reading July 25th, 2009
Marketing should perpetually be a important piece of your business strategy. It is great to your company’s success that you advertise as much as you can. Whether the publicity you do this free or not, being in control of the substance is what is most fundamental. Advertising and Marketing go hand in hand and you should forever be alert of the easiest source to use to put your message across. Forever try to acquire advantange for free marketing advice when you can. Networking events are also solid situations where you can meet other individuals who may be willing to give you pointers and tips. There are also many government funded services that can attention you in all aspects of your marketing plan or promotion demands. Also rememeber the internet is also one of the greatest situations where you can promote and market your business organisation, and the good thing is that it’s largely free.
Your marketing efforts should be consisitent and always convey the message the want. Finding your niche and becoming an expert or authority in this field important if you want to get ahead of the competition. Customer service is also paramount and your overall image as a company depends on how you deal with enquires from your buyers
June 30th, 2009
You gotta have people to talk to in MLM Prospecting!
INFERNO Secret:
You drive by more people in a week than you could possibly recruit in a year!
So - here is the question:
Do you have enough folks to talk to?
If not - READ ON!!!!
These tactics are what we have found to be extremely effective in creating leads and consistent people to call on. There are hundreds of ways to Prospect. These are just a few to get you started and on your way. Take one which appeals to you and start immediately.
1) ‘People that care about you.’
A warm or hot market is a great place to start. But ask yourself a question:
Who really cares about my success and future? Start there and ask for their help.
You will be surprised how caring and emotions can be of benefit to you. If they do care about you, they will listen to you and try to help.
2) ‘People you truly care about.’
Who do you truly care about and want to see have a great life? Start there. Your compassion and caring will come through and impact in a positive way.
People liked to be thought of, and this is a way to make that happen, and also to show your feelings towards their future and Life.
3) ‘People that you know that care about the same things. ‘
Who has a commonality with you in caring for the same things? Maybe in a club or church, or an association. You have already established that you have something in common that matters to you both. And your business would be a great way to expand that relationship.
4) ‘Follow your Dollar.’
Who do you do business with? Who do you give money to on a regular basis?
Whether it is shopping or getting something repaired or simply paying to have something done, that is who you want to target. Who did you buy your car from? Who sells you your clothing and groceries?
Follow your dollar. There is a gold mine there in contacts and potential sales. They may be hesitant about joining you , but ask for referrals. They owe them to you
5)’The Goldmine on your desk.’
Most folks have some form of a Rolodex or card case on their desk, or in their planner. But most have a listing of who they have gathered cards from. Even in their palm pilot. Most Business owners have a great Rolodex but less than 10% of the cards produce revenue for them.
Turn your Roledex or their Rolodex into a Goldmine that produces a secondary revenue source for them, by contacting the cards in the rolodex, and talk to them. That alone will increase the value of their contacts or your contacts.
What percentage of your rolodex is currently producing you any type of revenue source?
2%? 5%?
If there was a way to increase that to 15-20% - would you want to know about it?’ Great question!
6) ‘Referrals.’
This business is not for everyone. But everyone knows someone, who it could be for.
Ask for referrals. And it really depends on how you ask, that determines the response. Say, “Obviously this isn’t for you, but if you were me, who would be the first 2 people you would call to share this with?” And then call them. Say “Hello Mary? My name is Doug, and I promised Tom I would give you a call to share an idea he thought you would enjoy.”
7) ‘Business owners you know or someone else knows them.’
Business owners, especially small business owners are always looking for ways to increase value to their employees, and to increase the bottom line to their company. A lot of business owners have found Network Marketing to be a great secondary profit center for their business. And they all have associations they belong to with other business owners. A good way to prospect them is to ask for their advice on Marketing and their help in marketing your products. Don’t forget the Goldmine on their desk, their Rolodex.
8)’Stay at Home moms.’
One of the fastest growing sectors in MLM is the stay at home mom. Many women professionals are starting to leave their jobs and careers to spend time with their family. Their values seem to be changing, and with that comes a great opportunity to help them reclaim the income they lost. And they already have proven themselves to be an asset in the workforce.
And over 70% of all networkers, are women.
9) ‘Chamber of Commerce.’
Every city has a Chamber of Commerce. And most members are all business minded which means a goldmine for sales and referrals, and even some distributors. Join your chamber or at least attend some functions and get a listing of members.
And here is an INFERNO Secret to recruit: Establish a relationship with som members, and ask for their help. And don’t be afraid to refer business to them.
10) ‘Civic/Charitable organizations.’
Join a Civic group to first, make a difference in your city, not just to network. And become known as a go getter and helper, and as you do these things, ask for people’s referrals. And there may be a time somewhere down the line you could let them try your products. But understand - FIRST make a difference in the group, and then you will have a better chance of making a difference with them with your business.
INFERNO Secret:
Become a Master Networker. Get a book or tape on Networking that explains how to do it. The secret is not who you know, but WHO KNOWS YOU.
Networking is an art. And if you Master it, you will never run out of leads or folks who want to help you.
Networking is about bringing value to others FIRST, then let them bring value to you.
Blessings….
Doug Firebaugh
PassionFire Intl
doug@powerfire.com
© 2005/ PFI All rights reserved
Doug Firebaugh is one of the top MLM Network Marketing Trainers in the world. He spent 13 years fulltime in MLM and the last 7 years traveling the world training and speaking. He lives in Birmingham Michigan, and you can receive a FREE subcription to his MLM Success HEAT training letter at:
http:/http://www.passionfire.com/pf_heat_4.html
doug@powerfire.com
June 17th, 2008
Promotional products, items that are typically imprinted with a company’s logo, can play an important role in a companies’ success by increasing brand recognition and making customers feel appreciated.
Reeling in customers
The obvious benefit of a promotional product is that consumers using the product will become increasingly familiar with the brand. This will make the company more recognizable and memorable to consumers.
Popular promotional products, like a t-shirt with the company name on it, may become a man’s casual shirt that he wears to play basketball with his friends. Every time he wears that shirt, his friends see the logo and will recognize it later when they are looking to fulfill a need in that business. The friend will not recall where he saw the logo, but familiarity with having seen it before will give that company an edge. Or, think of promotional pens. Each time a consumer pulls it out of her bag to jot a note, she is engraving that logo into her memory a little bit further.
Showing customers you appreciate them
While promotional products help increase your companies’ brand recognition, and opens doors to new customers, your current customers are a critical part of the promotional product process.
When the competition gets fierce, your customers are more likely to stay with you because you have treated them so well. That could lead to referrals. Also, remember that if you have a special group of customers that gives you far more business than your average customer, you should consider giving them a better product than the other customers, especially if those customers are aware they are especially generous customers.
What are the best products today?
You are generally better off choosing products that will be used frequently rather than shoved in the back corner of an office, or thrown away after only one use. The greater likelihood the product will be used often, the more opportunities to increase brand recognition.
Though there are some obvious promotional products, like pens and t-shirts, carefully consider your clients and the nature of your business when making a selection. For example, Google gave web customers a wireless computer mouse in one of their promotional packages. This would not be appropriate for a gardener, but is highly useful and highly likely to be reused frequently by a web client.
Also, make sure you choose a product that does not fall apart easily, or a pen that is prone to leak. You want your customers to be able to say to their friends, “Oh this cool pocketknife? The company that does such-and-such gave it to me.”
Wearable items make up over a quarter of the promotional products industry, followed by writing instruments like pens, but there is no black and white “wrong” and “right” promotional product.
Make your decisions wisely, and boost your companies’ image with your existing and potential customers.
Esther Yu Sumner, a published author and a web usability specialist, currently writes articles for major promotional products companies like LogoWorks.com.
Read what USA Today says about Logoworks
June 2nd, 2008
You might find some items in Salehoo that are almost nearly the same price as on eBay but of the products are much cheaper than on eBay. What you come across a fair bit is wholesale membership sites
Continue Reading May 12th, 2008
As we fast approach the new year, many firms are preparing to launch their 2006 marketing efforts. If you’re thinking about hiring a marketing specialist, make sure you consider these 17 key points.
1. Objective Advice. Consultants who are paid fees are more likely to give you unbiased advice than consultants who earn commissions based on the amount of money you spend. If the consultant profits from ad agency commissions, he has an inherent conflict of interest because the more you spend, the more he makes.
2. Experience. Marketing is so specialized and complex that I recommend you hire someone who has provided marketing services for a minimum of 15 years. But, don’t assume that because the person has been in business 15 years, he has the knowledge, skill, judgment and experience you need. Make sure you thoroughly interview all consultants you are considering.
3. Workload. Does the law marketing professional do the work for you? Or does the marketing person serve as a coach and simply tell you what you should be doing?
4. Service. Do you feel that the consultant wants to provide you with the help you need to make your program succeed? Or do you get the impression that he is looking for bigger fish to fry and that you’re just a small fish in the ocean?
5. Access. Is the consultant hidden behind a wall of secretaries, account executives and administrative assistants? Or is he readily available to you by phone, fax, and e-mail?
6. Stability. Has the consultant been providing marketing services for some years? Or is he new to marketing — or new to lawyer marketing — and just waiting for the opportunity to move on to something else?
7. Marketing Focus. Is the consultant a full-time marketing professional? Or does he offer advice in other disciplines, such as management, human resources, training or finance?
8. Authority. Does the consultant have enough experience that he is a recognized authority in his field? Or is he still a relative unknown?
9. Size and Efficiency. Does the consultant have a large staff and/or a penthouse office that his clients pay for? Or when you write a check, are you paying for his high level of knowledge, skill, judgment and experience?
10. Markups. Does this consultant mark up outside services he hires on your behalf, such as graphic artists, printers, photographers, web site technicians, and so forth? Or does this consultant provide those services to you at cost?
11. Travel. Does the consultant travel around the country from one client to next, running up airline bills? Or does the consultant keep costs down by working efficiently with you by telephone, fax and e-mail?
12. Coverage. Does the consultant have a competent marketing specialist who covers for him when he travels? Or are you relegated to an account executive or administrative assistant who takes messages and tries to relay them to the consultant while he is on the road.
13. Attention. Does the consultant have so many clients he can’t provide you with the personal care and attention you deserve? Or does he limit his services to a few select clients who receive the best he has to offer?
14. Work. Does the consultant himself perform the work on your behalf? Or does the consultant delegate your work to a junior associate?
15. Marketing Specialization. Is the consultant a marketing professional who works only with one type of marketing? Or does he try to be a “jack of all trades” so he can provide whatever marketing services you want to buy?
16. Writing Skills. In marketing, nothing is more important than for your consultant to have superior writing skills. And don’t expect the consultant’s writing to follow the rules of what you and I learned in school because marketing writing is different from academic writing. To sample your consultant’s writing style, read published articles and marketing materials that your consultant wrote. You’ll know right away whether they come across as warm and friendly — or if the writing seems cold and impersonal. The way the consultant writes for himself will be similar to the way he writes for you. So make sure the consultant you choose has a writing style you admire.
17. Testimonials. Does the marketing consultant have comments from other lawyers you can review? The consultant you’re considering should provide you with at least 30 or 40 testimonials from other lawyers. If he provides only a few, you may be reading comments from his in-laws.
TREY RYDER LLC Education-Based Marketing for Lawyers. Lawyer Marketing Advisor www.TreyRyder.com Trey Ryder is the Lawyer Marketing Department Sponsor For Jersey Justice. www.JerseyJustice.com
May 8th, 2008
Joint Ventures (JVs) are one of the most powerfull techniques you can employ to get your Niche Business up and running.
If they are done right Joint Ventures can help you start making money almost immediately online.
If you’re not sure what a joint venture is, let me explain - here’s how it works in very simplistic form :
* A has a product which he wants to get to the market
* B has a list which targets just the right market for A’s product
* A finds B and sets up a Joint Venture with B
* B promotes A’s product to his list
* A and B both share the profits from sales of the product
It’s a total win/win arrangement for them both.
But where do you find the people to JV with?
Identifying potential Joint Venture (JV) partners for your Niche Business is relatively easy online as there are so many places to locate them. Here’s a few examples :
* keyword search on major search engines e.g. Google
* e-zine directories e.g. The Directory of Ezines
* business directories e.g. Business.com
* topic organized directories e.g. DMOZ.org
To do the job properly you need to take an organised and structured approach to finding your potential JV partners. Set aside a specific amount of time each day to seek them out. Collect as much information as you can on them and collate it in a spreadsheet. The sort of information you should collect is:
* Contact information - name, email, telephone etc.
* Web site URL
* A brief description of their web site
Once you’ve collected a decent sized list, it’s time to make contact.
*Contacting Potential JV Partners*
As you go through your data, you’ll see that some sites contain detailed contact information, including a phone number, while others only post their email address.
You should make contact first by phone whenever possible. Not only does this approach show your sincerity, it will cut back on the time you spend waiting for the business owner to wade through all of their emails and respond to yours.
Your first phone call should be direct and personal. Make sure you have your target’s website open in your browser to view as you speak to him. Your introduction should be something like this:
“Hi, this is John Doe, owner of xyz.com. Do you have a few moments? I’m looking at your site, abc.com, and really like what I see. It looks like our businesses have a lot in common. I think my customers would love your product, and yours might be interested in mine as well. Would you be willing to consider the possibility of teaming up to create a special offer for your customers?”
At this point back off and let the other party speak.
If they aren’t interested, thank them for their time and move on.
If they bite, then you can continue your pitch and provide a run down on what you’d like to offer them and what you’re requesting in return:
“I’m ready to offer you 60% commission on all sales in exchange for endorsing my product to your list.”
“I’m ready to offer you full access to my existing customer list in exchange for an up sell placement of my product on your order page”
Etc..
You should use this format in your e-mail introductions as well. However, you’ll need to provide some very compelling reasons in your first contact message in order to generate a response. Remember, e-mail is less personal than a phone call and this will impact your prospect’s psychological response to your offer.
The best way to grab their attention when you contact potetial Joint Venture partners via e-mail is to make it clear from the outset that you want to create a “win-win” situation - in fact, create a “win-win” situation “slanted in their favor”. Offer to provide them with a free copy of your product for evaluation. Let them know exactly when, where and how to contact you and suggest a follow up phone call.
*Persistence Will Win The Day*
Like every other sales situation (Yes it “is” a sales situation - you’re trying to sell an idea, right?) it’s unlikely that you will strike lucky straight away, rejections are inevitable, but keep plugging away at your list. Be Persistent.
It may take a while before you hit on the right JV partner and get the deal you’re looking for - don’t let yourself get discouraged - keep yourself motivated - keep organised - prioritize your search and make at least two phone calls and send out two or three e-mails every day until you’re successfull.
*And Don’t Stop There!*
Once you’ve found a JV partner don’t stop there. There’s no reason why you shouldn’t continue making those phone calls and sending out those e-mail offers.
Why?
Because then you can create multiple JV’s for your Niche product with dozens of other businesses, leveraging dozens of customer lists.
In fact, if you’re feeling really motivated, you can take this process a step further and create “multi-party” joint ventures - bringing several businesses together to work towards one campaign - remember John Reese and his million dollar sales day not so long ago? - That’s power of JVs.
Copyright © 2005, André Anthony Niche Market Know-How
André Anthony owns and operates Niche Market Know-How a resource for beginning Niche Marketers. Visit http://www.nichemarketknowhow.com today to find strategies, tips, tools, products and resources for effective niche marketing. Get his Niche Market Know-how Mini Course here: http://www.nichemarketknowhow.com/course.htm
April 5th, 2008
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