Affiliate marketing is akin to e-bay. Your website advertises various products for this, you will get a percentage from every sale. There’s much less work, very few operating costs, it works whilst you sleep, and what’s even better, it’s relatively simple to master…
Continue Reading November 13th, 2009
Affiliate marketing is similar to an auction house. Your website pushes assorted products and for this, each sale or lead pulls in commission. There isn’t as much work involved, very few overheads, it works whilst you rest, and it is so easy to pick up.
Continue Reading October 25th, 2009
Get 100% verified wholesale suppliers and find Wholesale Tires For Sale Online. The only way to start a business is to get your products cheaply and from 100% verified wholesale suppliers. Read on about where you can find: Wholesale Tires For Sale Online, Plastic Little Brown Jugs And Bottles Wholesale and Plastic Little Brown Jugs And Bottles Wholesale, and where to get them!
Continue Reading September 24th, 2009
Free Cash, Vouchers: Identify some common scam sites
Continue Reading February 28th, 2009
Free Paid Survey List: It is to the manufacturer’s benefit to try out their product on people who will actually be using it
Continue Reading December 21st, 2008
It pays off for us to be perceived by our prospects and customers as being credible, because we get better results.
Credible salespeople are believed. Their word is their bond. If they say a product or service will perform, the customer agrees quickly, and a deal is made.
Non-credible salespeople can’t seem to get any traction with their prospects. They’re hung-up on way too often, and tossed, unceremoniously out of office doors.
So, what makes us credible, according to research?
Two things:
(1) Customers need to be able to identify with us, to see, in essential ways that we’re alike. Joe Girard, the self-professed world’s best car salesman, shares the secret of his success. When he chats with a potential customer, he says, more or less, I’m just like you are, so why not give me your business? He creates identification, and this goes far to put people at ease. If he’s a follower of NLP, he’ll probably mirror a customer’s gestures and facial expressions and even posture, to nonverbally and unconsciously support his claim.
(2) We need to seem different in a one or more crucial ways. Expertise is partly what customers find credible, so they want us to more know than they do, of a pertinent nature, and they want us to seem organized in what we know. When we talk with our physician, we don’t want that person mirroring our nervousness and fear. We want that person to be stable, at ease, but professional, and we want an organized, succinct diagnosis and prognosis. Doctors that seem too casual, too much like us, won’t gain our trust, and that won’t build their practices or speed our recovery.
Are you credible?
Have you blended the factors properly, of identification and authority?
Do you need to loosen up, or to tighten up?
Consider these things carefully, and make adjustments, where necessary.
It will definitely pay off in more sales with fewer hassles!
Dr. Gary S. Goodman, President of Customersatisfaction.com, is a popular keynote speaker, management consultant, and seminar leader and the best-selling author of 12 books, including Reach Out & Sell Someone® and Monitoring, Measuring & Managing Customer Service. He is a frequent guest on radio and television, worldwide. A Ph.D. from USC’s Annenberg School, Gary offers programs through UCLA Extension and numerous universities, trade associations, and other organizations in the United States and abroad. He is headquartered in Glendale, California, and he can be reached at (818) 243-7338 or at: gary@customersatisfaction.com.
May 24th, 2008
Hey, that got your attention! You’re probably sitting there with a raised eyebrow, and thinking… “Yeah, right!” Everybody knows that you have to have the best prices in town to be competitive… or do they?
Think about this… when you go to a Ford dealership mechanic do you expect to pay more than if you take it to the repair shop on the corner? Of course you do. Why? Because the mechanics are specialists at the dealership. They specialize in the type of cars they sell, and know their stuff!
When you become a specialist, people expect to pay more and feel like they are getting more value for their money. They trust the specialist to understand their needs. Now for the big question… How can you become a specialist? Here are 3 easy steps to becoming an expert in your field.
1. Divide your market.
Take a good look at your market. How many pockets within your customer population can you find? You’ll be surprised at the number of niches you can target. You’ll find ethnic groups, different age groups, varied groups of income, singles, married couples, families, grandparents… the list could go on and on. Once you spot the pockets, decide which group or groups you want to target.
2. Learn
Once you discover the pockets within your customer population, take the time to learn what their special needs and desires are. Dig deep, and really get to know them. Learn to speak their language, so to speak.
The best place to start understanding them is simply by asking them why they buy your products. What do they like best about it? Why do they choose your place of business? You’ll get straight answers right from the source, and gain amazing insight as well.
3. Revise Your Advertising Campaign
Once you’ve earned the right to speak to them on their level, redesign your advertising campaign to reach out to them. The changes don’t have to be drastic, but be sure to use the language of the group you are aiming for. Let them know you understand and desire to meet their special needs.
Let’s face it… there will always be competitors and competition. There’s just no getting around it, but you really don’t have to lower your prices to compete with them. Not when you are the expert in your field and your customers are trusting you to have the answers.
Who is Allyn Cutts, and why should you care?
Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers. Allyn is a marketing and sales fanatic, providing measurable marketing solutions that drive huge results for small-to mid-size business clients. Allyn works personally with clients to design and deliver off-line and on-line direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://www.AllynCutts.com and you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays.
April 18th, 2008
| M | T | W | T | F | S | S |
|---|---|---|---|---|---|---|
| « Feb | ||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 |
| 8 | 9 | 10 | 11 | 12 | 13 | 14 |
| 15 | 16 | 17 | 18 | 19 | 20 | 21 |
| 22 | 23 | 24 | 25 | 26 | 27 | 28 |
| 29 | 30 | 31 | ||||